Today, Red Bull Records is thrilled to announce its latest signing, emerging indie hip-hop artist Peter $un, and unveil a special deluxe edition of his breakout album, Scumbaby.
Released in partnership with Mind of a Genius, the digital deluxe comes on the first anniversary of its initial release and features three new tracks, including a remix of “Wylin’” by rapper Katori Walker and the bouncing, R&B-driven single “No Bad Days.” Referring to the duality of humanity, Scumbaby captures Peter $un as he explores the good and the bad through his music. A juxtaposition of the dark thoughts and feelings we often face versus the purity of boundless creativity, the album serves as a quintessential showcase of Peter $un’s own sonic journey of identity.
“I wanted a way to describe my own story in a word,” says Peter $un. “Scum is the bad, the ugly, the side of us we are usually insecure about, and the word baby reminds me of innocence. Before consciousness when you are your most free and imaginative. When you think of ‘scumbaby,’ I want to think of the freedom to express yourself how you want, when you want. Scumbaby is for the people, man. I’m all of us.”
“The partnership felt terrific from the first email I sent to Kenny ‘Tick’ Salcido about potentially joining forces,” says Mind of a Genius Founder, David Dann. “Mind of a Genius and Red Bull Records share many of the same values when it comes to artist development, and we’re delighted to finally be in business. I don’t think we could have found a better home to partner with for Peter $un.”
“The signing of Peter $un emphasizes a very important goal of wanting to work with best talent and executives in the business,” says Red Bull Records SVP / Head of A&R, Kenny ‘Tick’ Salcido. “David Dann and the Mind of a Genius team have been at the forefront of identifying and nurturing great talent. The A&R team felt Peter $un, with his voice, lyrics, and eclectic sounds, fit right into our passion for bending and breaking genres.”
The release of the Scumbaby deluxe album follows a return to the road for Peter $un, joining rapper Al-Doms on a series of East Coast tour dates. With new music to come in 2022, Peter $un shines as a bourgeoning artist to watch.
