Urban Marketing Director

Urban Marketing Director

Red Bull Records

West Hollywood, CA

Red Bull Records is a full-service independent record label dedicated to long-term artist development, with a diverse roster across a variety of musical genres. We are seeking a candidate to drive the marketing activities for our urban artists. This position will be involved in every step of a marketing campaign from concept through execution. The office is located in West Hollywood, CA.


· Develop overall marketing strategies for our Hip Hop, R&B, and mainstream artists and releases, coordinating input from our in-house staff, along with the artist and their team.

· Create comprehensive global marketing plans that include all details to launch each release.

· Help manage project budgets, sales goals, and campaign timelines.

· Create weekly marketing updates, and periodic one-sheets.

· Work closely with radio teams on market-by-market, country-by-country development plans to enhance airplay when applicable

· Work with operations and merchandising team on logistics of the release process, including delivery of art assets and ideation for physical product, delivery of digital assets within deadlines and specs.

· Work on creation of visual assets including album packaging design, photo shoots, music videos and content, tools, and advertising materials.

· Take the lead within the marketing team to devise digital, print and TV advertising campaigns, ad production, and delivery.

· Act as primary liaison with our global distribution partners.

· Secure promotional opportunities with third party media and marketing partners to expand awareness of our urban artists and their content.


· 5 years urban marketing experience required.

· Reports to Global Head of Marketing.

· Competitive salary commensurate with experience; full benefits.


· Must thrive in a team environment, but be able to take initiative and work independently

· Excellent oral and written communication skills are a must. Candidate will be collaborating and communicating with a broad audience inside and outside the company.

· Candidate must be well organized, detail oriented, and able to multitask and constructively solve problems while working under pressure.

· Awareness and knowledge of current cultural trends and creative & technological innovations.

Resumes to: jobs@redbullrecords.com